The biggest news in golf this week came in the form of Bubba Watson, a self-taught pro from Bagdad, Florida who picked up the most coveted piece of apparel in golf, a green jacket from the Masters.
One key to his win was a bright pink driver. So why was he toting that around? The driver is part of a year-long campaign sponsored by club manufacturer PING. Every time Bubba drives the ball over 300 yards with the club, PING donates $300 dollars to his charity, “Bubba & Friends Drive to a Million”. Presently, he leads the PGA Tour in driving distance with an average of 313.1 yards.
To capitalize on the visibility of the club, this week PING announced it will sell 5,000 limited-edition all-pink G20 drivers beginning June 1st. The drivers, which will be sold in pro shops across the country, will cost $430 with 5% of the proceeds going to charity.
Why do we do this? Because like Bubba, we share a passion for faith, philanthropy and giving back.